Social media marketing is a trend that continues to gain momentum. Here's all what you have to understand.
Digital solutions were once specifically preferred by younger consumers who grew up with tech and appreciate the convenience element it supplies. As we have actually become more connected and knowledgeable about online offerings, more demographics are now drawn to digital alternatives as they realise the many benefits they stand to unlock. This is why businesses today invest significant amounts in improving their online presence and digital offerings. In fact, boosting the customer experience has actually become one of the most important consumer trends in many areas, especially the e-commerce sector. Customers now enjoy a large range of digital options and features that make their shopping here experience a lot more enjoyable. From adding useful filters that can be applied to only get the most pertinent results to the addition of digital payment options, e-commerce businesses have given consumers every reason to go shopping on their platforms. This is something that the activist stockholder of Reckitt will know.
While signboards and TV commercials are still in use and remain efficient marketing tools, the past few years have actually seen the development of new marketing formats that drive traffic and motivate sales much better than anything else on offer. Social media marketing is considered one of the top consumer trends at present, and for good reason. The vast majority of customers spend more time on social networks today than at any point in the past thanks to how innovative and entertaining these platforms have become. Companies understood that they can capitalise on this success by promoting their services and products on spaces where customers spend hours on end just scrolling. You are now more likely to see advertisements and marketing campaigns most relevant to you in a subtle method. For instance, brief videos or disappearing images have actually become reliable marketing tools, something that the US shareholder of Philip Morris will know.
Today, a lot of companies from across markets and industries are making an effort to support the environment and promote environmentally friendly practices in various ways. This came as a result of continued consumer demands and pressures in an effort to drive a favourable force of change in business. This has now become among the biggest consumer trends as many people do their due diligence before buying a product or working with a business. Consumers will make the effort to examine the ecological impact of companies they consider buying from and make a buying decision depending on their findings. This method offered more prominence to local businesses that have regional distributors and less environmentally-taxing supply chains. The shop local pattern has actually become one of the key consumer trends that intend to support local companies while likewise supporting the environment. This is something that the activist investor of Pernod Ricard is most likely familiar with.